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79

INITIAL SIGHTHOLDER FEEDBACK ON AMS

“A relationship with a client is all about

trust. It is our duty and responsibility to

reassure our clients that all diamonds

supplied are 100 per cent natural. While

our in-house systems and processes already

ensure this,

it is inevitably more reassuring

for them to know that all shipments have

been screened by the latest and most

efficient technology available

, prior to their

leaving our offices.”

“Like most responsible members of

the industry, we are concerned that

unscrupulous traders may facilitate

synthetics entering the system undisclosed.

Therefore, despite being fully confident

of the integrity of our own pipeline, we

wish to give our clients total confidence

by adding an extra line of defence by

screening all melée shipments on exit.

Currently, the AMS machine is the most

practical technology

for this purpose,

and on that basis we have integrated it

into our processes.”

The machine is practical and simple to use

and, therefore, having been assured of the

efficiency of its detection processes by the

International Institute of Diamond Grading

and Research, we find the AMS machine a

highly effective final safeguard in the fight

against undisclosed synthetics.”

“All deliveries to our clients receive a

final QC before they leave our offices.

Just as weights are checked and stone

counts made,

it is easy to integrate a final

screening by the AMS machine into our

operations

.”

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