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As the diamond industry evolves to respond to recent
consumer trends and macro-economic realities,
there are new – and sometimes surprising – answers
to perennial questions. What is the outlook for
diamonds? What are the trends to watch? What do
those involved in the industry – from exploration
to retail – need to do to ensure continued and
sustainable success?
De Beers, as the world’s leading diamond company,
is uniquely placed to shed light on these questions.
For decades, we have undertaken extensive primary
research in the main diamond markets and across the
whole value chain. Since the turn of the millennium,
our consumer research programme has surveyed
some 800,000 consumers worldwide. The global
trade research commissioned by us reaches out to
thousands of industry participants every year.
We aspire to play a leading role in helping all those
with an interest in the industry understand how and
why it is evolving. For the first time, we have brought
together our wealth of proprietary data and insight
into a single report that provides our perspective on
the global diamond industry in 2013/14 and beyond.
This Insight Report is the first in an annual series,
designed to add depth and detail to other industry
information sources and to your understanding of
this multi-faceted industry.
The world of diamonds remains fascinating,
challenging and precious. We hope you enjoy
finding out more.
PHILIPPE MELLIER
CEO, DE BEERS GROUP
FOREWORD