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GLOBAL CONSUMER
DEMAND
2013 SNAPSHOT
Global diamond jewellery sales were an estimated
US$79 billion in 2013, growing at over three per
cent in nominal value in 2013 in USD terms vs 2012,
ahead of the compounded annual rate of growth
experienced between 2008 and 2012 (see Fig. 5).
China continues to be the main growth engine
of diamond jewellery demand, but the US also
performed particularly well in 2013.
In terms of polished diamonds contained in diamond
jewellery at cutting centre wholesale value (so called
‘PWP’ or ‘polished wholesale price’), demand
increased by over three per cent from 2012 to 2013,
to reach approximately US$25 billion (see Fig. 6).
The two biggest markets, the US and China, both
grew by more than the global average, with sales of
polished diamonds increasing seven per cent in the
US and 14 per cent in China, measured in USD terms.
In contrast, both India and Japan saw sales fall (by six
per cent in Japan and 10 per cent in India, measured
in USD terms).