30 / 90
27
FIG. 13:
PRE-PURCHASE TOUCH-POINTS FOR
DIAMOND JEWELLERY ACQUIRERS IN THE
UNITED STATES
Per cent of acquisitions in 2013
i
Multiple responses allowed
ii
Includes all forms of advertising for a piece of diamond jewellery
or brand
iii
Refers to DJ acquirers who selected ‘look in magazines to see the
range of options’
11
19
32
34
Online
Magazines
iii
Advertising
ii
Jewellery stores
% OF PIECES
i
% OF ACQUIRERS
i
12
22
36
38